2 comments on “Opinion–Reebok CrossFit Campaign

  1. Ever since I first saw that Reebok commercial, the shipping containers represented CrossFit boxes (as we call the gyms) to me. They are after all a box shape and as the guy opens one the next scene is people working out, so we have to assume they are in the box. I think it’s clever.

    Reebox is raising awareness which should bring more people in to CrossFit, which is a good thing for the community to grow. From what I’ve seen in the two boxes where I’ve worked out, the wrong people won’t last long or like the community aspect of it so they’ll go back to their globo gyms.

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